About Us

Thank you for visiting our new website. This website was designed to showcase our latest range of products and provide online buying services to our valued customers that find it difficult to reach one of our many retailers due to time contraints, location or product availability. We do however encourage our cutomers to visit one of our retailers for professional advice on sizing and product use. Alternatively our customers service staff are always happy to help and can be contacted on free call 1800 113 117. Our office is based in Perth and is open Monday to Friday 9am to 3pm WST time.

Snug as a Bug baby products was born in 2001 with the launch of the Original Multipurpose Baby Wrap. The enormous success of this product has lead to the release of summer versions and an extreme weather version. The designed-by-mum product has been protected by a design registration in Australia and selected countries around the world which has enabled us to prevent copy cat products from entering the market. We are grateful of the support we have received from our customers who have often reported copy cats to us within a few weeks of their release enabling us to take immediate legal action. For more information about intellectual property such as trademarks and patents please contact IP Australia or a specialist patent atorny.

The popularity of the Snug as a Bug brand has enabled us to add generic clothing lines to our range including rompers, sleeping bags, booties and hats. As well as more innovative designs such as our Cosy Cover a multipurpose boot cover that suits just about any pram, stroller, front harness carry pouch or bouncer. This summer we have also released a new Comfort Swaddle Wrap which has been extremely popular since its release at the Perth Parent Children and Babies Expo. These new styles and more can be found at the Parent Children and Babies Expos across Australia.

Snug as a Bug is proudly Australian made and owned supporting local community organisations. We take pride in developing new innovative styles that are practical, simple to use and affordable. Our success has been aknowledge not only by the many customers that email, telephone or write to us but also by the general business community. Such aknowledgements include several awards such as;

Entrepreneur of the Year CCI Regional Awards 2002

Micro Business of the Year CCI Regional Awards 2003

Micro Business of the Year Australia Post Awards 2003

Telstra Young Business Woman of the Year WA 2003

Finalist Telstra National Business Awards 2003.